About Us


Gina Lee De Freitas

Chief Operating Officer | IMM

I have more than 15 years of experience in the marketing industry and have worked with blue-chip restaurant brands, including: Quiznos, Chili’s, Noodles & Co., Primanti Brothers, CraftWorks, Magianno’s, On the Border and more.

I am the Chief Operating Officer at IMM, a digital marketing agency based in Boulder, Colorado. My team at IMM is focused on building and executing campaigns that drive near-term client ROI and long-term brand equity.

My media experience has lead to success for clients in the restaurant industry and for other industry clients, such as TracFone, Straight Talk Wireless, Sprint, US Army, Roku, Big 5 Sporting Goods, Amazon, NBC Universal, Google, Cisco and more.

Prior to joining IMM, I served on Google’s North American client team based in NYC. My early digital experience also includes a senior role at Soho Digital. I recently recieved my  MBA from the Kellogg School of Management.

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Sean Baker

President | IMM

I have more than 18 years of experience in the marketing industry and have worked with clients in the restaurant industry, such as Chili’s, Noodles & Co., Primanti Brothers, CraftWorks, Magianno’s, On the Border, Friendly’s, Captain D’s, White Castle, Steak Shack, BurgerFi and more.

I am the President of IMM where I was previously Chief Client Officer and SVP of Client Services. I have provided account leadership in a range of verticals to support Restaurant, Airline, Hospitality and Consumer Finance industries.

My clients have included: Gatorade, Anheuser Busch, Nationwide, General Mills, P&G, Office Depot, Dell, DIRECTV, QVC, United Healthcare, TracFone, Straight Talk Wireless, Big 5 Sporting Goods, Roku, Nissan and more.

I also previously held senior management positions at Zimmerman Advertising (an OmnicomMedia Group company); Merkle, Inc.; Targetbase and Dieste Harmel & Partners, among others.

Prior to entering marketing and advertising, I was a practicing attorney. I received my undergraduate degree from McMurry University and my JD from OCU School of Law.

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